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Every force is moving the same direction at once.
Media fragmented past human scale, went multilingual, and sped up, while non-English print and e-paper, where much of the coverage that matters still runs, stayed the hardest to read at scale.
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mTRACKER is not another social-listening tool.
This isn't about any one vendor, it's how the whole category works. Tools built to auto-scan English social feeds can't reliably read or verify print and e-paper in other languages, that takes people.
Not a dashboard. An operating system, built on four engines.
Most tools are a single pipeline with a UI on top. mTRACKER is layered like an OS, four engines that acquire, understand, decide, and react, each doing one job exceptionally and feeding the next.
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Two services, built on the same four engines.
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Four moves, end to end: download, clip, analyse, alert.
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The platform your team logs into every morning.
A live click-through of the mTRACKER workspace, dashboard, coverage feed, reports, alerts and the human-QC queue. Switch tabs to explore. This is a preview, not live data.
↑ Fully interactive — click the sidebar to move between screens.
Coverage assembled, insights delivered.
This is how a finished mTRACKER report looks: coverage across print, e-paper, digital and social pulled into one place, cleaned and de-duplicated, then drafted into a branded briefing with the takeaways your stakeholders actually read, in under a day.
Real client work: an earned-media summary produced for KFC (Trinidad & Tobago) by Media InSite on mTRACKER. Shown with permission.
The people who can't afford to be the last to know.
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What it looked like when it mattered.
Switch without going dark.
Staying on the tool you have feels safer than moving, until the next thing it misses. So we make moving the low-risk option: a documented path, a named owner, and a parallel run before you ever turn anything off.
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Intelligence is the first move in a longer lifecycle.
mTRACKER is the layer that sees. Infoesearch also adapts content across languages and protects it from harm, one continuous content lifecycle, one operating company behind it.
← Back to the Infoesearch hubCoverage that scales with your brand.
Managed media intelligence, monitoring, analyst-verified sentiment and alerts. Every engagement is scoped to your sources, languages and cadence — we size it with you and send a tailored quote.